Marketing funnels have evolved – as with any other marketing tactic out there. But at the core, the same basic principle that drove this marketing strategy five years ago still applies today.
A few things might have changed, but nothing is too complicated about it to send your brain into ebullition.
Of course, more interaction points between consumers and brands have been introduced over the years. But the various stages that buyers go through before making a purchase are pretty much the same.
However, with all said and done, everything still boils down to how you can crank up the number of sales you’re able to make using marketing funnels, and here are a few pointers to show you the way:
Understand Your Target
There’s no way around this – before you even think about creating a marketing funnel, learn all there’s to know about your target audience. Make sure you understand them to the bone by basing your research along with the following touch points:
What’s the nature of the problem whose solution your customers are seeking?
Which social media channels do they use most of the time?
What interests them the most?
What exactly do they dislike about online shopping?
Create Buyer Personas
You’re not just creating one buyer’s persona, but a series of them by targeting all segments of the market.
Here’re a few touch points to base the research you do around buyer personas:
Why do you think the buyer will be interested in exactly?
What are some of the things you think will be influencing the buyers into buying the product?
How will the buyers be using the product after buying it?
Plan on how you’ll be Generating Traffic
The only way you’ll be able to make sales is by first working on how you’ll be making your potential clients aware of your products. It’s therefore important that you begin by formulating a lead generation strategy that you’ll be using to drive online users to your site.
You might want to try out PPC ads, SEO, Guest Posting, land page optimization, influencer marketing, and social media marketing, to name a few.
Learn to engage potential customers
A great majority of the customers you attract want to be nuked to take action. Your effort to direct them your way won’t be enough if you’re not doing anything to engage them.
Your customers want to learn about your products or services, and the only way you can be able to achieve this is by figuring out how to engage them on a more personal level.
You can do this by:
By creating a series of high-quality blogs posts
Creating interesting videos
By involving an influencer and asking them to either endorse or review a product you’re offering
By conducting an email marketing campaign promoting your product or one of your blog posts
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